The Makery Creative Direction & Design

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The Makery...Makerspace, Ideaspace, & Fab Lab. I started working with The Makery while they were in start-up mode, they had a logo, but no long-term branding strategy. The Makery's aesthetic needed to convey handmade artisanship mixed with modern technology. The aim was to create a modern look sprinkled with nostaglia. We worked together to build a well-recognized visual brand, by creating design standards for print/web, marketing collateral, copywriting, curriculum, and product development,